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Showing posts from March, 2021

The Social Dilemma

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  The technology that connects us also divides us! We’re bombarded by negativity every day. It's on the television, social media, and sometimes the gossip on the street. It is also proved that Algorithms in social media promote content that sparks outrage, hate, and amplifies biases within the data that we feed them. Major tech companies have been using targeted advertising since the early 2000s, but things have changed a lot with the advent of the smartphone. Now, instead of a shared family computer, the surveillance capabilities are tied directly to the individual user, allowing for much more data to be collected. Platforms are not just collecting basic demographic information that we willingly provide upon signup; they are tracking every click, every like, every photo, whether we end our post with an exclamation or question mark, and then combining this knowledge with powerful AI. The bigger problem is how the data feeding the underlying algorithms are being used to model and pr...